Most people, I imagine, use their smart TVs in the most straightforward manner possible, which makes sense. Part of the incentive to buy a TV when you're already surrounded by screens is the ability to flop on the couch, and launch into a movie or TV show with just a few clicks on a remote. You actually should spend some time dipping into settings, particularly if you're gaming, but there's usually not much incentive to go beyond a few picture and audio tweaks.
In recent years, though, TV makers have been chasing new ways to make TVs interesting, both to compete with phones and tablets and to give you more incentive to stick with their brand over a rival's. This has resulted in a number of novel features, at least some of which are genuinely worth trying.
There is a catch here, in that some features are specific to certain software platforms, or even specific models. But I'm going to try to keep things as broad as possible.
Smart lighting sync and control
Do it yourself if you have to
Synced accent lighting might seem like one of the most superficial things you could add to a TV, but it can have a surprising impact on watching a movie or playing a game. By extending colors to your walls, it can alter the mood of a space, making the experience far more immersive. If nothing else, it makes things feel more spectacular, closer to what you'd experience in a theater.
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