The Samsung S95F OLED arrived in the Digit test labs as a 77-inch showpiece, the kind that makes everyone stop what they are doing and gather around. Even the unboxing drew a crowd, and the panelโs striking visuals kept colleagues standing there longer than expected. The TV boots in Retail Mode by default, which explains the jaw-dropping screensavers meant to catch attention, but the real work began once we switched to Home Mode and calibrated it for a fair comparison with two other OLED contenders for 2025: The LG Evo G5 and Sony Bravia 8M2. This review focuses on how the Samsung S95F performs in everyday use, supported by its core features, which include the Tizen interface with seven years of updates, support for multiple voice assistants, a 100Hz native refresh rate, four HDMI 2.1 ports, gaming-friendly tools, and a 70W speaker system. To give you a heads-up, the 55-inch variant of S95F recently won the Best Buy award at the Digit Zero1 Awards, helped by a relatively accessible starting price (Rs 1,60,990), but there are clear performance reasons behind that win. This review explains what they are.
Verdict
At Rs 4,37,990, the 77-inch Samsung S95F stands out for its bright panel, wide colours, fast gaming response, matte anti-glare finish, clean One Connect setup, feature-rich Tizen UI, and strong software support. The trade-offs are artefacts, and audiovisual fidelity that shows only when compared against its rivals. Even so, it remains a solid pick for anyone who wants a big, bright and beautiful OLED TV.
Display test
The Samsung S95F delivers vibrant colours, impressive HDR performance and near-perfect contrast. Samsung claims up to 4,000 nits of brightness in a 3% window. In our testing with Vibrant mode, S95F remains brighter than LG G5 and Sony 8M2, with up to 1,120 nits in a 25% window. LG hits roughly 1,050 nits, and Sony hits 750 nits in that same window size.
The viewing angles on the Samsung TV are also good, and even if…