Samsung unveiled its Companion to AI Living vision at The First Look, its CES 2026 event held at the Wynn Las Vegas. The focus of the event was on AI as Samsung’s philosophy that connects the company’s R&D product development, operations, and user experience.
“Samsung is building a more unified, more personal experience across mobile, visual display, home appliances and services. With our global connected ecosystem, and by embedding AI across categories, Samsung is leading the way to offer more meaningful everyday AI experiences.” T
M Roh, Samsung Device eXperience (DX) Division CEO and Head
Samsung – Your Companion to AI Living at The First Look
Entertainment Companion: Extending the Viewing Experience
SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics, and Sukhmani Mohta, Chief Marketing and Partnerships Officer, VD Business at Samsung Electronics America, took the stage to share how the company’s displays are combining hardware and visual intelligence to provide a true entertainment companion.
At the center of the display lineup is the 130-inch Micro RGB, which features the widest and most detailed spectrum ever seen in Samsung TVs. It does so with a micro-sized RGB light source that drives the picture quality. The microscopic red, green, and blue diodes shine independently to produce color.
Additionally, it features the Micro RGBAI Engine Pro, enabling the precise control of RGB colors and creating more vivid picture quality in every scene. Coupled with this, the Timeless Frame design minimizes distractions and allows the picture to take center stage.
Other noteworthy features include:
- Vision AI Companion (VAC) – uses AI technology to work alongside users as a full entertainment companion
- AI Soccer Mode Pro – AI-driven feature that enhances picture and sound tuning
- AI Sound Controller Pro – lets you raise or lower the volume of the crowd, commentary, or…