LG and Samsung are big names in the world of OLED TV and often find their models among the list of the best OLED TVs year-after-year. Their flagship models – the LG G5 and Samsung S95F – were two of 2025’s top TVs, with the S95F being crowned TechRadar’s 2025 TV of the Year.
While I’m always impressed by LG and Samsung’s OLEDs, there’s another brand that I love: Philips. Not only does it produce strong-performing OLEDs, but it has one unique feature over everyone else: Ambilight.
I’ve spoken about my love for Ambilight before, which uses colored LEDS to project light from the back of the TV onto the wall, which can create a more immersive and cinematic experience, making the picture feel bigger. Pair this with the already spectacular colors and contrast of an OLED TV, and you’re in for a treat.
But for 2025, Philips laid down the gauntlet in another way. While you can expect to pay roughly £2,099 for a 65-inch LG G5 and 65-inch Samsung S95F, the Philips OLED910 (the G5 and S95F equivalent) costs around £1,799. Considering the mid-range LG C5 65-inch is around £1,599, with the OLED910 you’re basically getting flagship performance (it uses the same OLED panel as the G5) for a mid-range price.
Brightness
For all my testing, the TVs were set to Filmmaker Mode, which is the most ‘accurate’ picture mode and the one I use when testing most TVs.
Firstly, some numbers. We’ve measured the peak HDR brightness of all three of these TVs and, perhaps surprisingly, the OLED910 was…