Written by Emily J. Thompson, Senior Investment Analyst
0mins
Magnite (MGNI) earlier announced a major expansion of AI capabilities to enhance human decision-making for both media owners and buyers. As complexity grows across premium CTV and other media environments, Magnite's AI features help teams act on real-time signals and operate more efficiently, the company said in a statement. Magnite is advancing agentic AI-driven tools, including a new buyer agent, to help the industry streamline activation, optimization and performance management. Kepler and MiQ are launching tests using the Magnite buyer agent, with access to inventory from Disney Advertising (DIS). Building on its efforts to bring seller agent-driven workflows to market, Magnite is also working with Publicis Media Exchange (PUBGY) to drive innovation on behalf of marketers.
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Analyst Views on MGNI
Wall Street analysts forecast MGNI stock price to rise
Wall Street analysts forecast MGNI stock price to rise
Current: 12.980
Current: 12.980
About MGNI
Magnite, Inc. is an independent sell-side advertising company. The Company provides technology solutions to automate the purchase and sale of digital advertising inventory. The Company's technology is used by publishers to monetize their content across all screens and formats including CTV, online video, display, and audio. Its platform features applications and services for sellers of digital advertising inventory, or publishers, that own and operate CTV channels, applications, websites and other digital media properties, to manage and monetize their inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms (DSPs), to buy digital…