The wait for a new Apple TV 4K has been long. Ever since the third-gen Apple TV 4K launched all the way back in 2022, speculation and leaks have swirled about when Apple would finally update it.
Last year, it looked like it was finally right around the corner, with tons of leaks and reports that a fall launch was imminent. But sadly, that never materialized. Now, five months into 2026, we're still waiting for a new Apple TV 4K, and the reason Apple hasn't released it yet might not be all that surprising: Siri.
According to Bloomberg's Mark Gurman, Apple has had a new Apple TV 4K “ready since last year,” so it's not really a question of if it's coming, but when. The holdup, he says, comes down to Siri.
The device is expected to lean heavily on Apple's revamped Siri and showcase new personalized Apple Intelligence features — both of which have faced delays and are now reportedly targeting a fall rollout alongside iOS 27.
That opens the door to a possible fall launch for the new Apple TV 4K after the new Siri releases. And if that happens, there are plenty of reasons to be excited. Here's why I'm waiting for the new Apple TV 4K to upgrade my streaming setup, and why you might want to as well.
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