Written by Emily J. Thompson, Senior Investment Analyst
0mins
Perion (PERI) announced a strategic partnership with Best Buy Canada (BBY). The retailer has selected Perion as its end-to-end technology partner to power the monetization of its programmatic in-store digital signage network. Key Strategic Partnership Highlights – Market Expansion: This partnership expands Perion's footprint in the growing Retail Media ecosystem by transitioning Best Buy Canada's in-store media to a programmatic-first retail media model. Full-Stack Adoption: Best Buy Canada is deploying Perion's suite – including Ad Server, SSP, and Header Bidding technologies. Yield Optimization: Moving from traditional “loop-based” signage to Perion's dynamic, impression-level decisioning engine allows Best Buy to drive higher yield and improved monetization efficiency
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Analyst Views on PERI
Wall Street analysts forecast PERI stock price to rise
Wall Street analysts forecast PERI stock price to rise
Current: 8.560
Current: 8.560
About PERI
Perion Network Ltd is an Israel-based technology company that provides digital advertising solutions. The Company offers an infrastructure powered by artificial intelligence (AI) for planning, buying, and optimizing advertising campaigns across multiple channels, including connected television (CTV), digital outâofâhome, retail and commerce media, social media, and other digital environments. The Company's offerings are supported by its platform known as Outmax, which uses artificial intelligence to enable realâtime media execution and performance optimization. The Company serves brands, advertising agencies, and retailers, with a focus on improving media efficiency and measurable advertising outcomes.