For a while now, Roku has held the crown as the largest, most-used TV operating system in the US, and it's not surprising that it still does. Its streaming devices are affordable, and so are the smart TVs that run Roku OS. The Roku Channel (aff) is also arguably one of the best free, ad-supported streaming services, offering thousands of on-demand movies and TV shows, along with hundreds of free live TV channels.
However, while Roku remains dominant in the US streaming market, other platforms are gaining momentum, particularly Google TV.
According to new data from Hub Research (via The Streamable), Google TV/Android TV is now the third-largest streaming OS in the US, with a 14 percent market share. The platform trails Fire TV in second place at 17 percent, while Roku remains way out in front with a 37 percent share.
This puts Google TV ahead of some of the biggest TV operating systems and manufacturers in the US, including Samsung's Tizen OS, which trails Google TV at just 8 percent. Apple's tvOS also sits at 8 percent, while LG's webOS is even further behind at just 5 percent.
Big opportunities lie ahead for Google TV
Google TV could overtake Fire TV in the future
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