Google made some product announcements at its Google Marketing Live conference this week.
YouTube Shorts Adds Video Action Campaigns
Marketers can leverage Video action campaigns and App campaigns in the YouTube Shorts platform globally. Further, product feeds connected to campaigns will also start showing up on YouTube Shorts.
Display & Video 360 to Be Added to TV Campaigns
Display & Video 360 will soon include connected TV campaigns to reach affinity, in-market and demographic audiences across YouTube and most other ad-supported connected TV apps.
Updates for Performance Max
Google’s Performance Max saw some updates, too. They include:
- More tools for experimentation, like A/B tests
- Expanded campaign management support in Search Ads 360 and the Google Ads mobile app
- Support for store sales goals
- New insights and explanations, including attribution, audience and auction insights
- Optimization score and recommendations
Google Insights Adds Features
Google on its Insights page introduced three new reports:
- Attribution insights show how ads work together across Google surfaces — like Search, Display and YouTube
- Budget insights find new opportunities for budget optimization
- Audience insights for first-party data show how customer segments, like those created with Customer Match, drive campaign performance
In other customer experience and digital marketing software news…
Firework Closes $150M SoftBank Vision Fund 2-Led Series B
Firework, a livestreaming commerce and digital transformation platform, has secured $150 million in Series B financing led by SoftBank Vision Fund 2.
Firework officials said they will use the money to accelerate growth, leveraging its decentralized infrastructure. It will hire talent in engineering, product and marketing and update its platform.
“This investment will trigger accelerated growth across markets and particularly India,” Firework Chief Revenue Officer Jeff Lucas said in a press release. “Over the last 24 months we have built a…