Program also spotlights unmatched campaign case studies from APAC and discusses need for Business Sustainability and DE&I
HONG KONG, May 30, 2022 /PRNewswire/ — Yahoo reinforced its commitment to innovation, fueled by immersive adtech and performance driven solutions at its 2022 APAC Growth Summit. Following last year's successful Yahoo APAC Growth Summit live stream, the two-day virtual event was held on May 26 and 27, 2022. With a theme around “Inspire to Win”, the showcase brought together 24 industry leaders from around the world to fuel the audience's digital strategies for 2022 and beyond.
Inspiring a Winning Region – APAC
“In 2022 and beyond, we are laser focused on driving value creation through our brands, adtech and search products,” said Yahoo's Chief Executive Officer, Jim Lanzone. Sharing his excitement and reinforcing Yahoo's transformation to growth, new Head of Yahoo APAC, Paul Sigaloff, said, “Our reimagined Yahoo is set to reshape the industry by pairing the premium content from brands you know and love with continued investment in our market-leading ad tech. Think of this as Transformational Growth. It's People First, Partnership Always, Performance Now.” He added, “While Yahoo is a truly global business we also appreciate every region and every country is unique. The wonderfully diverse APAC region is proof of that and we're taking great care to ensure we build products which are able to offer you what you need, wherever you are.”
Inspiring Advertising of Tomorrow
Talking about theย ‘big trends' taking shape in digital advertising, Yahoo's Chief Business Officer, Ivรกn Markman said, “The first is the urgent need for identity solutions in a cookieless world. The second is Advanced TV acceleration, with measurement at the forefront. And the third is access to commerce that is anytime, anywhere, around the world.”
Simon Halstead, VP Exchanges and Supply International at Yahooย tackled the timeless challenge of siloed…