Samsung Australia hasย today announced the launch of its full 2026 TV line-up, spanning premium Micro RGB, OLED, Neo QLED, and Lifestyle TVs, as well as mainstream Mini LED and UHDย TVs.ย In its 20th year as the worldโs No. 1 TV brand[1],ย Samsung is expanding AI-powered features across more models, making smarter picture, sound and personalised viewing experiences a reality for more Australians. Also in its 12th year as the Global No.1 Soundbar brand,[2]Samsung hasย expanded its portfolio of design-led Wi-Fi speakers and soundbars, via an all-new Music Studio Series, the next generation of powerful Q-Series soundbars, and refreshed Sound Tower models.
In 2026,ย Samsung TVs are not only designed to be sharper[3], but smarter with Vision AI Companionย (VAC)ย features available across 4K-and-above TVs. The expansion brings AI-powered viewing to more categories, screen sizes and consumer passion points[4]ย and reflects Samsungโs broader strategy to make AI a central part of the TV experience. Backed by 7 years of One UI Tizen upgrades and compatible with Endless Entertainment solutions including Samsung TV Plus, Samsungโs Vision AI Companion autonomously enhances home entertainment and simplifies interactions through natural conversations based on user preferences driving personalised experiences.[5]
โSamsungโs 2026 AV range is our most diverse and accessible yet, marking a defining moment in how Australians experience entertainment at home,โ said Simon Howe, Director โ Visual Display, Samsung Australia.ย
โAs we celebrate 20 years as the worldโs No. 1 TV brand, weโre proud to introduce new innovations, from our breakthrough Micro RGB technology[6]ย to Vision AI-powered picture and sound solutions, once again setting a new benchmark for home entertainment. With these advancements, a new reality comes to light through lifelike visuals, precise colour, and by harnessing AI, providing deeply personalised experiences that will bring…