Broadcast television is losing its grip on the entertainment market as more cord-cutters have emerged in the past decade.
Recent reports from the Leichtman Research Group show that nearly nine out of ten U.S. households have one, if not more, internet-connected televisions.
The report breaks down some essential distinctions between which viewing habits it looked at specifically. Internet-connected Smart T.V.s users have increased from 82 percent in 2021 to 88 percent in 2023.
This includes streaming devices such as Roku, Amazon Fire T.V. sticks, Chromecast units, and Apple T.V., amongst other similar products.
The number also encompasses internet-connected Blu-Ray players and internet-connected video game consoles.
In 2013, only 44 percent of U.S. households had an internet-connected device. In 2018, that number jumped to 74 percent, rising as streaming services became the preferred way to access entertainment. Now that 44 percent number applies to U.S. households who only have Smart T.V.s.
49% of U.S. adults watch the video via connected T.V. daily
Overall, 49% of adults in US TV households watch video on a T.V. via a connected device daily – compared to 39% in 2021, 29% in 2018, and 6% in 2013.
Younger individuals are most likely to use connected T.V. devices. Among all ages 18-34, 63% watch video on a T.V. via a connected device daily – compared to 58% of ages 35-54 and 27% of ages 55+.