Amazon has recently launched the Alexa Tablet 12 Pro, which the brand has claimed is its most advanced tablet yet.
Considering the Amazon Fire Max 11 achieved a four-star rating from us, how does the Alexa Tablet 12 Pro look set to really compare? Should you upgrade if you’re sporting the older Fire tablet?
We’ve compared the specs and highlighted the key differences between the Alexa Tablet 12 Pro and Fire Max 11. Read on to see what separates the two and whether either should be in our best tablets round-up.
Price and Availability
The Amazon Alexa Tablet 12 Pro is available to buy now, and has a starting price of £449.99/$499.99 for the iteration with a “standard” display.
At the time of writing, the Amazon Fire 11 Max is no longer available to buy directly from Amazon. However, it can be found on third-party sites and ranges from as low as £130 up to around £250 – with the latter price being its original RRP.
Alexa Tablet 12 Pro has access to the complete Google Play Store
One of the key differences between the Alexa Tablet 12 Pro and Fire 11 Max, and perhaps the reason why you might decide to upgrade, is that the newer device has full access to the Google Play Store. That means alongside built-in Amazon apps like Prime Video, Kindle, Amazon Music and more, you can download millions of apps like YouTube, Netflix and Gmail.
In addition, the Tablet 12 Pro has a clever feature that silences notifications, reduces blue light and extends its battery life up to 20 hours when the Kindle app is opened, negating the need for a separate e-reader.


The Fire 11 Max isn’t quite as straightforward. Although it is technically an Android tablet, it runs Amazon’s Fire OS and is devoid of any Google apps or services. That means no YouTube, Gmail or Drive and it runs Amazon equivalent apps instead. It’s undeniably…
