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Tim Cook shares a note with Apple employees recognizing the 50th
Apple CEO Tim Cook’s memo to staff today to mark its 50th Anniversary. “The opportunities ahead of us are among the greatest we have ever seen.” pic.twitter.com/qLshaEyC7TApril 1, 2026
Watch our favorite Apple keynote moments
If you're anything like us, there's likely an Apple keynote that stands out the most to you – maybe it was the iPhone reveal, the original Macintosh, or the iPod.
One more thing…

Apple has had a serious knack for both ‘breakthrough' marketing slogans and, thanks to Steve Jobs, memorable turns-of-phrase. But they haven't always worked in favor of Apple.
We thought it'd be fun to tell the story (below) of Apple's last 50 years through those well-worn phrases, from its early slogans (‘The computer for the rest of us') to the episodes (‘You're holding it wrong', ‘Bendgate' and more) that its detractors love to hark back to. Just be wary of the ‘reality distortion field'….
