Resources For TV Channel Developers

Prioritizing viewer attention and leveraging advanced analytics, advertisers can effectively drive measurable, meaningful business results through the Nexxen DSP

Platforms like Philo and DIRECTV Advertising are enhancing inventory with audience insights and unique formats to meet buyer demand for quality and attention

NEW YORK, Feb. 04, 2026 (GLOBE NEWSWIRE) — Nexxen (NASDAQ: NEXN), a global, flexible advertising platform with deep expertise in data and advanced TV, and H/L, a renowned multiservice and independent agency that’s been making momentum for local, regional and national marketers, are working together to address one of the most pressing challenges facing buyers today: navigating fragmented viewer attention and an expanding Connected TV (“CTV”) market. Leveraging Nexxen’s demand-side platform (“DSP”) and advanced insights, H/L has driven up to a 14x lift in conversion outcomes for clients across verticals, illustrating how signal-backed media strategies can drive real results. 

In 2025, streaming viewership surpassed the combined share of both broadcast and cable TV for the first time ever, commanding 44.8% of total TV usage. Further, advertisers have shifted their perception of CTV from an emerging format to a gateway into concentrated consumer attention, especially as free ad-supported streaming TV (“FAST”) channels have seen rapid growth – monthly viewership is up roughly 12% year-on-year and average session lengths are increasing. With second-screening also on the rise, fragmented attention has made broad, untargeted media strategies far less effective. To drive meaningful results, advertisers and their agency partners must embrace more precise, signal-backed approaches.

“At H/L, we’ve strategically embraced this evolving CTV landscape, leveraging our partnership with Nexxen to transform the way we approach Connected TV advertising,” said Jeremy Cobb, Vice President of Digital Platforms, H/L. “By tapping into…