Australia Mobile Advertising Market Overview:
Australia's mobile advertising market is experiencing robust growth fueled by surging smartphone penetration, expanding 5G coverage, and the migration of consumer attention to mobile-first platforms. Australia's total internet advertising market reached AUD 17.2 billion in FY2025, growing 10.6% year-over-year, with mobile devices accounting for approximately 60% of digital ad spend. Video advertising is the fastest-growing format, surging 21.9% year-over-year to represent 29% of all online advertising expenditure, while social media video ads grew 36.7% to reach AUD 1.9 billion. Programmatic buying is transforming ad delivery, with 60% of publishers' video inventory now purchased programmatically. The market is also adapting to privacy-driven changes following Apple's App Tracking Transparency (ATT) framework, with advanced statistical modeling achieving 80-85% attribution accuracy. According to IMARC Group's latest report, the Australia mobile advertising market size reached USD 5.1 Billion in 2025. Looking forward, the market is expected to reach USD 12.2 Billion by 2034, exhibiting a growth rate (CAGR) of 9.74% during 2026-2034.
Read more about Australia Mobile Advertising Market: https://www.imarcgroup.com/australia-mobile-advertising-market
Australia Mobile Advertising Market Summary:
โข Australia's internet advertising market reached AUD 17.2 billion in FY2025, representing 10.6% year-over-year growth, with mobile platforms capturing the dominant share of digital ad spend. Smartphones accounted for approximately 60% of all digital advertising revenue, driven by the average Australian spending over 6 hours daily on internet-connected devices.
โข Video advertising has emerged as the fastest-growing mobile ad format, surging 21.9% year-over-year in FY2025 to represent 29% of all online advertising expenditure. Social media video ads grew even faster at 36.7%, reaching AUD 1.9…