If you’ve got a new smart TV, it might not always look or behave the way you'd expect straight out of the box. Your TV might look unnaturally bright, movies could have an odd smoothness, or the home screen shows promotions you never asked for. These issues don't mean something is wrong with your TV's hardware. Rather, some default settings could be responsible for affecting your overall viewing experience.
So, before you start tweaking advanced controls or assume something is wrong with your TV, I would recommend checking these settings.
Turn off motion smoothing
How to get rid of the soap-opera effect
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