The World-Class Cinema Exhibitor, and Award-Winning Creator of Mental Health and Personal Growth Apps Announce New Partnered Program Designed to Support Mental Health, Wellbeing and Mindfulness
DALLAS, April 19, 2022 /PRNewswire/ — Cinépolis Luxury Cinemas, a leading world-class cinema exhibitor known for its enhanced moviegoing concepts, today announces the debut of its Self-Care Sundays moviegoing experience in partnership with award-winning creator of mental health and personal growth apps Psychological Technologies (PSYT). Launching in support of Mental Health Awareness Month this May, the new Self-Care Sundays partnered program offers cinema guests a thoughtfully engaging weekly Sunday series of film showings designed to support mental health, wellbeing and mindfulness. Available at theaters nationwide at no extra cost to ticketed moviegoers, the Self-Care Sunday screenings will feature a complimentary Gold Infused Eye Mask from vegan, cruelty-free self-care retailer Grace & Stella, a small order of gourmet popcorn, curated pre-show from Spotlight Cinema Networks, and a brief in-theater mindfulness meditation presented by PSYT prior to the film showing.
“Recent research reveals a two-hour in-theater film experience can improve heart rate, brain function, focus and productivity, underpinning greater positive impacts on overall mental health and wellbeing,” said Annelise Holyoak, National Director of Marketing for Cinépolis Luxury Cinemas. “We believe watching a movie on the big screen is a great way to practice mindfulness and self-care, without breaking a sweat. Unavailable is a word that's being used less and less, and it's no secret that all Americans are carrying more stress these days. We're hoping to see guests put down their cell phones, sit back, sip on a CBD soda, and embrace being unavailable for two hours. We're thrilled to share this meaningful and fun new offering with our incredible community