Cineverse announced it has acquired IndiCue, a profitable advertising technology platform focused on connected TV monetization (aff), in a deal valued at up to $40 million. The transaction marks a significant milestone in Cineverseโs evolution into a streaming infrastructure company, expanding its high-margin technology revenue and strengthening its end-to-end content distribution and monetization capabilities.
The acquisition integrates IndiCueโs ad serving and monetization infrastructure directly into Cineverseโs Matchpoint platform, creating a unified system spanning content preparation, distribution, monetization, reporting, and real-time performance optimization across FAST, AVOD, connected TV, and other ad-supported streaming environments. With the addition of IndiCue, Cineverse gains the ability to dynamically optimize advertising revenue in real time based on viewer behavior and market demand.
The deal follows Cineverseโs previously announced acquisition of Giant Worldwide and advances the companyโs strategy of acquiring recurring revenue businesses at attractive valuations and scaling them through automation and system-level optimization.
IndiCue, founded in 2023, operates a proprietary connected TV monetization (aff) platform that provides publishers and streaming operators with ad-serving, supply-side platform, demand-side platform, and server-side ad-insertion capabilities. Built on high-performance bare-metal infrastructure, the platform is designed to deliver low operating costs, speed, reliability, and scalability.
The company has scaled to more than 40 live clients, with 75 additional publishers onboarding. Its customer base includes major media companies such as IMAX and Loop Media, along with numerous independent FAST and AVOD platforms. IndiCue is expected to generate approximately $38 million in revenue and $9.6 million in EBITDA in calendar year 2026, representing a 25% EBITDA margin and immediate accretion at close.
Cineverse…