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| Thursday April 23, 2026 |
 IN THE NEWS |
| Consumers bounce hourly as “couch commerce” reshapes the path to purchase, says MiQ’s From Funnel to Flexibility report, which focuses on the ways people watch, browse, and buy. “Couches have become the new storefronts as consumers move from screen to screen, almost in the same breath,” said Jordan Bitterman, Global Chief Marketing Officer, MiQ. Highlights in the report include: · 87% of consumers switch between digital activities at least once an hour. · 42% of those surveyed their path to purchase feels entirely random. · 91% of consumers use a second device while watching TV, with 22% actively researching products related to what they’re watching. · 71% get distracted mid-research and only return when re-triggered. · 69% say they discover brands they like even when they’re not actively shopping. · And 45% say they use AI chatbots when shopping. |
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| The FCC’s Media Bureau issued a public notice Wednesday requesting feedback on whether TV ratings should better alert parents when children’s programming includes transgender or non-binary themes. The agency is also seeking input on the transparency of the TV Oversight Management Board, which administers the ratings system, and on the accuracy of its current guidelines.
Hulu has ordered dating show “Ring by Spring Break,” from Fremantle. The reality show is inspired by the trend that has evangelical Christian college students pressured into getting married before they graduate. The CTV platform market remains concentrated among a small group of leading operating systems, with Roku OS (28%) and Samsung’s Tizen OS (23%) accounting for the largest share of usage in US broadband households, according to Parks Associates’ Streaming Video Tracker. Additional findings include: |