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IN THE NEWS
Paramount and Netflix saw double-digit month-over-month growth in Nielsen’s November 2025 Media Distributor Gauge. Paramount rose to number three on the chart, with its CBS affiliates and Paramount+ each climbing over 18%. Hallmark saw a 28% viewing gain in November, for the highest percentage viewing increase of the month. But YouTube and Disney retained the top two rankings with 12.9% and 10.5% of TV, respectively. YouTube’s share of TV remained unchanged month-over-month, while Disney dropped 0.9 share points, largely due to ABC affiliates and ESPN declines attributable to the carriage interruption from the YouTube TV dispute.
Nielsen and Roku have expanded their long-term strategic partnership to incorporate Roku data in Nielsen’s advanced campaign measurement and outcome solutions. As part of the expanded multi-year strategic partnership, Nielsen will continue using Roku’s large-scale TV data as input to its Big Data + Panel measurement for both Linear and Streaming Ratings. Roku will gain access to Nielsen’s Streaming Platform Ratings, said Ameneh Atai, GM, Audience Measurement at Nielsen. “At Nielsen, we continue to see a move towards ad-supported streaming services, with The Roku Channel (aff) a leader in the category,” noted Atai. “This strategic partnership brings together Nielsen’s strength and expertise in streaming measurement with Roku’s category leadership positioning to provide a solution that addresses a timely industry need: granular insights and analytics that marketers need to grow their brand as well as drive results.”
Paramount says billionaire Larry Ellison will personally guarantee all $40.4 billion of the equity he is putting up to finance the company’s $108 billion hostile takeover bid for…
IN THE NEWS