On Tuesday, Nov. 10, Chris Pfaff, CEO, Chris Pfaff Tech Media, will moderate the Streaming Media Connect panel “Stream, Click, Convert: Delivering Performance-Driven CTV Ad Experiences.” Connected TV is evolving beyond brand awareness into a measurable, performance-driven channel at the lean-back, living-room epicenter of the entertainment ecosystem. But delivering measurable ad experiences that result in conversions rather than enhanced brand awareness requires rethinking creative, targeting, and attribution actions for the streaming environment. This session breaks down performance advertising strategies and technologies that turn CTV impressions into trackable, revenue-generating outcomes that fuse first- and second-screen engagement into streaming-driven sales.
Confirmed panelists include:
Register now for Streaming Media Connect!
Chris Pfaff was the first to use IRC for an interactive corporate webcast; he produced one of the first DVDs, the first HD animated logo, and some of the first mobile short films; he led numerous multipoint broadband events; and he produced the first Twitter Wall. His company, Chris Pfaff Tech Media, has provided strategy and marketing services for leading technology service providers, technology firms, and new media companies worldwide since 2002. Pfaff was also one of the founders of the Producers Guild of America (PGA) New Media Council East and a founder of the New York chapter of the VR/AR Association.
“CTV is undergoing a major structural shift toward performance advertising,” says Pfaff. “Historically, CTV was treated as an upper-funnel vehicle for ‘reach and awareness,’ and is now being re-architected into a full-funnel outcomes-based media channel. The shift is being driven by a convergence of performance and brand dollars. DTC and performance-first advertisers who built their businesses on Meta and Google…