Sarah Tew/CNET
Disney Plusย stood out as a breakaway success among a wave of new streaming services, thanks in part to its large library of shows and movies and a widening pipeline of originals and exclusives. This week, Disney Plus is rolling out a marketing campaign to renew some buzz about the service. On Friday, this so-called Disney Plus Day will coordinate some deals across Disney's empire, release some new programming on the service itself, and drop trailers and other peeks of some new shows and movies to come.
As part of the campaign, bothย Shang-Chi and the Legend of the Ten Ringsย and Jungle Cruiseย will be available toย stream at no added cost early Friday.
And in the case ofย Shang-Chi, it's the first time the movie will be available to stream at all. Marvel'sย Eternalsย hit theaters Friday without any streaming option either, but movies like Jungle Cruise and Black Widow were available on Disney Plus earlier in the pandemic (for a fee).
Most programming onย Disney Plusย — like Luca,ย Loki,ย The Mandalorian,ย WandaVisionย and almost everything else — is available to watch at no added cost to subscribers. But a few theatrical movies, includingย Jungle Cruise,