EPL goes live at midnight, March 06th, 2026
Amazon India today announced the return of the Electronics Premier League (EPL) on Amazon.in. Starting midnight, customers can discover great deals and offers across a wide range of consumer electronics from the latest smartphones, smart TVs, laptops and tablets, to air conditioners, refrigerators, washing machines, cameras, audio devices and more. Power Play Deals will bring a curated selection of the sharpest offers, refreshed every day through the shopping event. With up to 65% off on products, additional instant bank discount of up to INR 4,500 on HDFC Bank Credit Card and EMI transactions, No-Cost EMI options, and attractive exchange benefits, EPL makes every upgrade more accessible than ever this cricket season.
โLast yearโs EPL exceeded our expectations, and this year we are scaling that ambition across every dimension. Our focus this year is on AI-powered devices โ from AI PCs to smart TVs to on-device AI smartphones โ and we want customers to experience that shift firsthand. What has also evolved is how customers discover and decide. Rufus helps customers find products based on their specific use case, Smartchoice surfaces the right options across price bands and needs, and richer product pages give customers the context and confidence to make informed decisions. Together, these tools make the path from curiosity to purchase faster, smarter, and more intuitive than ever.โ- Zeba Khan, Director โ Consumer Electronics, Amazon India.
With EPL bringing some of the best deals of the season, Amazon Indiaโs AI-powered tools help customers make better upgrade decisions. Whether shopping for a smartphone, a TV, or any consumer electronics product, these tools work across the entire selection- for instance, tell Rufus you want the best camera phone under a certain budget and it will filter through in real time- no scrolling, no guesswork. Lens AI lets customers point their camera at a wall…