CNNÂ has offered early subscribers to its upcoming streaming service half-price fees for life as the embattled news network seeks to put multiple embarrassing scandals behind it.
CNN+ will launch later this month with a base price of $5.99 per month, or $59.99 for an annual subscription. Subscribers who sign up the first four weeks will get half off the regular monthly price for life, in what CNN is calling the ‘deal of a lifetime.’
After the promotion ends, the CNN+ monthly base price will be the same as top rival Fox News’ established streaming service, Fox Nation.
CNN, a division of AT&T’s WarnerMedia, has invested a reported $120 million in CNN+ and recruited top talent, including Fox News veteran Chris Wallace, actress Eva Longoria, and Alison Roman, a former New York Times food writer fired by bosses at the paper for criticizing shamed social media star Chrissy Teigen.
Roman also has a successful career as a cookbook author, Instagram personality and newsletter writer.
Ahead of WarnerMedia’s merger with Discovery, expected to close this spring, CNN hopes to move on from drama after the bombshell ousters of host Chris Cuomo and boss Jeff Zucker, who resigned after failing to disclose a romance with a colleague.
CNN hopes to move on from drama after the bombshell ousters of host Chris Cuomo and network boss Jeff Zucker (together above in 2014)
CNN+ will launch at a base price of $5.99 per month, or $59.99 for an annual subscription, but subscribers who sign up in the first four weeks will get half off for life