ESSEX — The classics, and new, engaging content is just two clicks away now that an Essex couple launched a new streaming service specifically targeting Baby Boomers.
Saltbox TV, named for the couple’s classic-style house, is a free platform created last year in the wake of the pandemic by Patty Carver, a professional singer and actor, and her husband, Broadway producer Gerald Goehring.
All of their theatrical endeavors were shut down when the pandemic started, Carver said.
“Connecticut Children’s Theater (which the couple founded) was shut down,” she said. “My live gigs … were shut down. ‘Be More Chill,’ which is Gerry’s Broadway show, which was running on the West End of London, was also shut down.”
The pair recognized that they needed to pivot, Carver said, which led to them filming her one-woman musicals and offering them to retirement homes. In talking to lifestyle directors at those facilities, she said it became clear that senior communities on lockdown and in quarantine needed more than just a show to stay entertained and engaged.
“I went home and said to Gerry, ‘It should be a channel. There should be a platform designed just for communities — just for older adults,”’ she said, “not only during COVID when they are all on lockdown, but for beyond COVID.”
Carver wanted the platform to be designed by…