~ Recipes Come Alive through Interactive Media Featuring TikTok Creator Videos, Shoppable Ingredients Lists, and Measurable Engagement Designed for QSR and Food Delivery Brands ~
SANTA MONICA, Calif., Dec. 02, 2025 (GLOBE NEWSWIRE) — Super League (Nasdaq: SLE) (the “Company”), a leader in playable media trusted by global brands to reach and activate gaming audiences through playable ads and gamified content, today announced a pioneering collaboration with ES3, AdArcade and Meta-Stadium’s TasteViral platform launched by its MetaStars division.
Through this first-of-its-kind combination of proprietary and innovative technologies and distribution capabilities, the offering will enable quick-service restaurant (QSR) and food delivery brands to convert culture, creativity, and play into deeper customer interaction and increased purchases like never before through multi-channel marketing campaigns.
Program elements will include captivating short-form content from TikTok creators, shoppable recipes created with generative AI, measurable calls-to-action within mobile video and connected television (CTV) interactive advertising inventory, and a gamified consumer experience.
According to Newzoo’s July 2024 Global Gamer Study, 85% of consumers engage with games in one form or another, with 80% playing games and 64% viewing gaming related video content. Given the dominant influence of gaming culture, it is no surprise that gamified content and playable media deliver superior performance for brands compared to standard, linear video advertising.
Engagement time, click-through rates (CTRs), and return on advertising spend (ROAS) are consistently higher versus metrics achieved through other forms of advertising creative.
Super League is bringing these unique advantages and monetization opportunities to market based on the trailblazing capabilities of its previously announced partnerships. Each company is fueling the initiative with category-defining technology and…