Watching live professional sports with a simple click of a television remote control is a thing of the past, vanishing like landline telephones amid a wave of new technology and rights holders. For a US audience looking for a way to watch bike races in other countries, it’s a tedious task to find a broadcast in English, or any language really, across various streaming services, social media channels and apps.
The bulk of high-profile events across cyclo-cross, road, mountain bike and track disciplines take place in Europe, and it continues to be an evolving landscape for broadcast rights among networks and streaming platforms. Some of the premier gravel races around the globe now offer live streaming on YouTube or social media, retaining rights to coverage and keeping the process open without subscriptions.
In general, FloBikes has the rights to Flanders Classic races (Tour of Flanders, Amstel Gold Race, UCI Cyclo-cross World Cups), Peacock is the exclusive US home for ASO races (Liège–Bastogne–Liège, Tour de France, Vuelta a España), and HBO Max offers RCS Sport races (Giro d’Italia) and a lot of one-day races.
Two of the Grand Tours are covered for US viewers by Peacock: Tour de France/Tour de France Femmes and Vuelta a España/Vuelta España Femenina. That’s easy enough.