It’s become an annual tradition for Apple to hold a major iPhone event in September, and this year is no different. The company has already announced that this year’s big event is set for Wednesday, September 9, at 10 am PT / 1 pm ET at Apple Park, with the tagline “Surprise and shine.”
This year’s iPhone event will be quite different from those in years past, for two primary reasons. For starters, longtime Apple CEO Tim Cook officially stepped down on September 1, becoming Apple’s Executive Chairman and passing the CEO torch to John Ternus. Ternus, who previously served as Apple’s senior vice president of hardware engineering and helped oversee the development of products like the iPhone, Mac, Apple Watch, and AirPods, will now spearhead Apple’s future as its new CEO. He’ll likely also host the event, as Cook did.
Second, from a hardware perspective, this year’s event could be quite different, too, as one key product is heavily rumored to be missing from the lineup of reveals: a new base-model iPhone. So, if you’re hoping to see the iPhone 18 on September 9, you may have to wait until spring 2027 if the rumors are true.
But even with the iPhone 18 rumored to be absent from this year’s event, that doesn’t mean there won’t be plenty of love for the iPhone, along with plenty of other products. So, without further ado, here’s everything rumored to appear at Apple’s “Surprise and shine” event on September 9.