Resources For TV Channel Developers

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When shopping for a TV, you're not just choosing a set — you're also choosing a brand. It's the company whose software you'll be using almost every day, and the one whose hardware will live in your home for years to come.

Here at Tom's Guide, our goal is not only to help you choose a new TV, but to give you an idea of how it might feel to enter into a long-term relationship with the brand itself. This week, we're handing out report cards to the biggest TV brands, grading them on everything from price to performance and usability.

We're kicking things off with a company whose name is synonymous with OLED TVs: LG. It's one of the most popular TV-makers in the world, and year after year, its OLED TVs are among our most-recommended models.

But if we take a step back, how does LG grade on its pricing? What does it feel like to use LG's software on a daily basis? The semester is over — and we've got marks.

Pricing

LG manufactures both LCD TVs and OLED TVs, but over the last decade, the brand has completely taken over the OLED category, representing many of the most popular OLED TVs on the market.

As the worldwide leader in OLED TV sales, it's not a stretch to say that LG sets the tone for OLED TV pricing. And, while LG OLEDs aren't exactly cheap, they're usually in line with competitive OLEDs from Samsung.

While LG OLEDs aren't exactly cheap, they're usually in line with competitive OLEDs from Samsung.

For many shoppers, buying an LG OLED isn't a sensible option until the entry-level, mid-range and top-shelf OLEDs begin dropping in price throughout the calendar year. To LG's credit, its OLED discounts are relatively consistent from one year to the next. After just a handful of months of shelf life, TVs like the C Series OLED usually fall to $1,500 to $1,800 for a 65-inch option. That's a pretty killer deal for a mid-range OLED TV.