Mirage Digital builds an AI-powered product-content infrastructure that helps brands automatically generate, manage, and optimize high-quality product descriptions, images, and metadata across e-commerce platforms. Pulse 2.0 interviewed Mirage Digital COO Robin Bigge and Chief Content Officer John Littell to gain a deeper understanding of the company.
Robin Bigge
Pulse 2.0 (Amit): Could you tell me more about your background?
Mirage Digital (Robin): I come from a background of content and marketing, working directly with brands and partners, both from in-house and agency settings, with companies like Everyday California and VRTCL. It’s those experiences and understanding both sides of the conversation that led to my role here today!
Pulse 2.0 (Amit): How did the idea for the company come together?
Mirage Digital (Robin): We previously worked in the influencer marketing space, and one of the biggest questions we received from our partners was “can my content or myself be doing more to make more?” as often they were living and dying by brand deals. From there, we really looked at the entire landscape of content and where it can live and earn. That led us down the path of partnering with platforms like Snapchat, Roku, and Taboola with an emphasis on bridging the gap from the creator economy to traditional media.
Pulse 2.0 (Amit): What has been your favorite memory working for the company so far?
Mirage Digital (Robin): It’s really hard to point to one specific win we’ve had, but I’d say it’s seeing our consistent growth in success as a company, as well as our team’s continued ability to become better and better, and what we do.
Pulse 2.0 (Amit): What are the company’s core products and features?
Mirage Digital (Robin): At our core, we help our partners maximize the reach and earning potential of their content. We give back our partners’ most precious resource: time. With our ability to repackage, reformat, and redistribute…