The end of November used to mean something.
It wasn't just that the festive season was mere weeks away, or that Black Friday shopping madness was imminent, but that something fun and exciting was about to drop at any moment: Spotify Wrapped.
The annual roundup of users' personal listening data from the audio streaming platform first launched in 2015 โ at the time, it was referred to as โYear in Musicโ โ and became an online fixture in the mid to late 2010s.
Like clockwork, social media platforms such as Instagram and X would be flooded with graphics from Spotify users showing their listening tastes over the past year. The feature became so popular that competing platforms, including Apple Music, began releasing their own versions in the late 2010s and early 2020s, to much less fanfare.
But this year, the internet is uncharacteristically quiet during the period when Spotify Wrapped typically appears. The lack of anticipation comes during a challenging time for the streaming platform, as it faces backlash on such issues as artist compensation, AI-generated music and ICE recruitment ads.
Controversies add up in 2025
Over the past decade, what has really set Spotify Wrapped apart are the unique features from year to year that summarize a userโs music activity in the form of fun visualizations, like colourful auras and cities. These features regularly go viral, spawning memes that last for weeks.
Statistics showing such things as the amount of minutes listened to, the number of unique songs played or the top percentage of fans for a certain artist have become a point of pride. Plus, the top song and top album lists bring a sense of nostalgia, creating a soundtrack for significant memories from the past year.
But 2025's controversies have taken a toll on the streaming service.
First, there's artist compensation. Spotify has long been criticized for its dismal payouts to artists. Earlier this year, some Grammy-nominated songwriters even boycotted a Spotify awards…