Starting today Roku re-enabled monetization for the EU region.
Basically starting today ads will be served to viewers watching your channels from EU.
But actually is more than that. Because English is not actually the most spoken language , users all over the world actually use Roku devices in their own language as such Roku is serving local content in that specific language (French , German , Spanish , Portuguese )  so no ads served to those viewers ; all that is changing today.
So the Bad news is that you need or should adapt your channel listings and ad feed content , provide channel store information , categories so on âĶ. in the languages / markets you are interested in .
Maybe publish some ads in those languages and âĶ..
Earn more âĶ.
This is why we make channels or âĶ am I wrong ?
If you dont have your own ad feed setup yet ask our friends from AllSuperInfo for help , they can help with what you need.