Resources For TV Channel Developers

Visual TL;DR. LinkedIn Ads on TV enables Scale Professional Reach. Scale Professional Reach via CTV Ad Solution. CTV Ad Solution uses RTB Integration. RTB Integration via PMP Deals. RTB Integration supported by Supply Management System. CTV Ad Solution provides Trusted Targeting. CTV Ad Solution delivers New Ad Experience. Trusted Targeting leading to Measure Impact.

1. LinkedIn Ads on TV: bringing professional advertising to Connected TV (CTV) platforms
2. Scale Professional Reach: aiming to scale professional reach onto streaming platforms
3. CTV Ad Solution: officially launched its Connected TV (CTV) advertising solution
4. RTB Integration: integrating with high-quality CTV publishers through Real-Time Bidding
5. PMP Deals: initially focusing on curated private marketplace (PMP) deals
6. Supply Management System: developed a system to onboard, control, and optimize deals
7. Trusted Targeting: leverage the platform's trusted targeting, campaign setup, and measurement
8. New Ad Experience: familiar LinkedIn Feed ad experience on smart TVs
9. Measure Impact: measuring impact beyond impressions within the CTV ecosystem