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Adswerve Appoints Tom Zawacki as Chief Executive Officer
Adswerve, has appointed Tom Zawacki as Chief Executive Officer, marking the companyโs next phase of growth as brands and agencies navigate accelerating data complexity, artificial intelligence (AI)-driven innovation, and rising expectations for measurable marketing performance.
Zawacki brings more than three decades of experience leading growth and transformation across data, AI, and marketing technology organizations. Most recently, he served as chief growth officer at Acxiom and previously as president of enterprise solutions at Data Axle. Throughout his career, Zawacki has helped clients translate their business objectives into sophisticated data and technology solutions that drive measurable results.
As CEO, Zawacki will advance Adswerveโs position as a strategic partner for marketers and agencies seeking to harness disruptive innovation with discipline and clarity. Zawacki said his focus will center on helping clients compete in a predictive marketing environment, where data, artificial intelligence, and human expertise must work in concert to deliver sustained business impact.
โIt is an amazing time in our industry as brands and agencies are entering a new era of marketing,โ said Zawacki in a statement. โOver the years, weโve worked together to address business disruption caused by the internet, social, mobile, and other innovations. Once again weโre faced with a generational business transformation moment, as we strive to meet the new requirements and opportunities presented by the emergence of AI. I canโt…