Amid a technology sector under scrutiny and a pandemic throwing up disruptions, the Yahoo team has been growing its footprint and has its eye on further growth.
Led by Pual Sigaloff, the Australia and New Zealand team has 150 members in its offices across Sydney, Melbourne, Brisbane, Adelaide, Perth, and Auckland. Following Sigaloffโs recent promotion to vice president, head of APAC, he brings the Taiwan, Singapore, India, Japan, and South East Asia offices under his leadership.
โYahoo is all about our people,โ Sigaloff says.
โTheyโre the lifeblood of our business. Over the past year weโve really doubled down on investing in our team and itโs paid off. Despite the corona-coaster of the past two years, weโve seen unprecedented growth – 55% year-on-year in 2021 alone.โ
Sigaloff first joined the business in 2014, working then as commercial director when it was known as Yahoo7. Since then, the company has been through multiple iterations, most recently being sold to private equity firm Apollo Global Management last year.
Pual Sigaloff
Amid these changes, the team has been steadily growing its business. Sigaloff credits much of this growth to the digitisation across the media landscape.
โClients have been really attracted to our simple omni-channel platform that enables them to easily turn campaigns on/off, measure impact across channels, target in a privacy-safe way and access inventory from connected TV, digital out-of-home, native, audio and more all in one place,โ Sigaloff says.
โThis remains a big focus for us this year.
โOn the publishing side weโve also seen growth across all our brands including Yahoo News, Yahoo Sport, Yahoo Lifestyle and Yahoo Finance. This is testament to Simon Wheelerโs great work and the outstanding capability of our content teams – weโll be continuing to strengthen this in 2022.โ
Wheeler, is…