Published Tuesday, May 12, 2026 | 4 a.m.
NEW YORK–(BUSINESS WIRE)–May 12, 2026–
In a step forward for local media planning, MRI-Simmons has launched a new
Streaming + Local Study,
offering advertisers comprehensive insights into evolving media habits and other consumer behaviors across 205 local U.S. markets.
The
Streaming + Local Study
combines insights from two core MRI-Simmons studies;
Cord Evolution
and
Local Flex
.
-
Cord Evolution
examines why and how viewers shift from traditional TV to streaming platforms, and tracks viewing behaviors across more than 180 streaming services.
-
Local Flex
provides hyper-local insights into more than 8,000 brands and 1,000 psychographic and attitudinal traits that can be analyzed at the ZIP code, county, DMA, or custom regions.
Local Flex
also contains insights into consumersâ use of different media…