Pearl TV, the coalition of US broadcast companies transitioning to broadcast technology standard NEXTGEN TV, otherwise known as ATSC 3.0, and fabless semiconductor company MediaTek have launched ‘FastTrack to NEXTGEN TV’, a programme that accelerates and streamlines the path for adoption of NEXTGEN TV technology by consumer electronic makers producing smart TVs and related devices at volume.
“The trajectory of NEXTGEN TV hasn’t slowed down and now our expanded collaboration with MediaTek only bolsters the path toward ubiquitous inclusion and adoption,” commented Anne Schelle, managing director of Pearl TV. “We’re excited that together with MediaTek, we can usher in high-volume, low-cost televisions that consumers desire and are buying today, particularly among millennials.”
The FastTrack programme provides consumer electronics manufacturers with an easier, faster, and more cost-effective process to introduce NEXTGEN TV-compatible products via MediaTek’s Reference Platform. The Reference Platform will be pre-certified for compliance with the Consumer Technology Association’s (CTA) NEXTGEN TV logo requirements, A3SA Security and the RUN3TV Application platform—ensuring that manufacturers are meeting the highest standards around authenticity and security.
“We are very glad to work with Pearl TV as a total NEXTGEN TV solution provider with a complete Reference Platform for high-volume TV manufacturers, including TV System on Chip (SoC), ATSC3 demodulators and software stack. MediaTek has been providing TV SoC solutions to 90 per cent of all TV brands, and this pre-certified fast track programme will help to expedite our support to customers with scale,” stated Alfred Chan, vice president, TV Business Unit in the Smart Home Group at MediaTek.
Now broadcasting in nearly 60 markets covering more than half of the US, NEXTGEN TV is expected to reach 82 per cent of viewers in the US by the end of 2022. And…