Nexxen (Nasdaq: NEXN) on May 13 announced two new partnerships for its Nexxen TV Home Screen product, adding TCL FFALCON and TiVo Ads as supply sources for native smart TV home screen inventory accessible through the Nexxen DSP. The integrations represent the first time either company's home screen inventory has been made available for programmatic activation through the platform, and extend the geographic reach of Nexxen TV Home Screen from its initial VIDAA-powered footprint.
The inventory and its geographic scope
According to the announcement, TCL's native home screen inventory will be programmatically available at scale globally. A geographic distinction applies at the deal-structure level: on TCL Android TV devices, select native placements in the United States and Canada will be exclusively accessible through Nexxen as the programmatic partner. That exclusivity clause narrows the field of DSPs able to transact against this specific class of inventory in those two markets.
TiVo Ads' native home screen inventory operates under a different scope. According to the announcement, it will be programmatically available across North America and the United Kingdom, leveraging what Nexxen describes as TiVo's independent ecosystem spanning TV OEMs and operator environments. The breadth of that ecosystem – covering both device manufacturers and pay-TV operators – gives the TiVo Ads integration a somewhat different reach profile than a single-OEM deal.
Native placements, as used in this context, refer to ad units formatted to match the surrounding smart TV interface rather than appearing as interstitial video or pre-roll. The home screen itself is the interface displayed when a television powers on, before a viewer has selected any content to watch. It is distinct from in-app streaming inventory and from standard pre-roll advertising within streaming services.
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