New multi-year deal integrates Roku’s data to fuel Nielsen’s measurement suite
Roku gains access to Nielsen’s streaming ratings showing The Roku Channel (aff) is the #2 streaming app in ad-supported TV time
NEW YORK–(BUSINESS WIRE)–Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, announced an expansion of their long-term strategic partnership. Building on years of collaboration, this next phase will incorporate Roku data into Nielsen’s advanced campaign measurement and outcome solutions.
With streaming on Roku devices alone making up more than 21% of all TV viewing**, advertisers can get a more accurate view of what audiences watch across services through measurement powered by Roku’s data. As part of this expanded multi-year strategic partnership, Nielsen will continue using Roku’s large-scale TV data as input to its Big Data + Panel measurement for both Linear and Streaming Ratings. This will help deliver more accurate performance results for advertisers running campaigns on Roku and across the broader TV landscape.
As part of the strategic partnership, Roku will also gain access to Nielsen’s Streaming Platform Ratings, which provide a comprehensive view of how audiences engage with both subscription and ad-supported services. According to Nielsen, about seven in 10 TV streaming hours are now ad-supported. This insight is especially important as The Roku Channel (aff), Roku’s free ad-supported streaming app, continues to grow and is now the second-largest streaming app based on share of ad-supported TV time***.
This announcement builds upon Nielsen’s momentum in leading the industry in audience measurement, including streaming. Nielsen continues to be the premier source of streaming TV measurement, releasing The Gauge, the Media Distributor Gauge, and the Nielsen Streaming Top 10. In a typical month, Nielsen measures more than 1 trillion minutes of viewing…