TORONTO, ON – April 27, 2026 – In a landmark move set to reshape the Canadian digital advertising landscape, Paramount and Blue Ant Media have announced an expanded partnership, appointing Media Pulse as the exclusive sales partner for all advertising inventory on Paramount+ and Pluto TV in Canada. The deal consolidates the ad sales for two of the streaming world's major platforms under one Canadian-based entity, creating a new powerhouse in the nation's rapidly growing Connected TV (CTV) market.
This strategic alliance grants Canadian advertisers a single, streamlined point of access to a vast and diverse audience, spanning both the premium subscription environment of Paramount+ and the extensive free ad-supported streaming television (FAST) ecosystem of Pluto TV. For Blue Ant Media's sales division, Media Pulse, the exclusive rights represent a significant leap in market influence, positioning it to compete directly with Canada's largest media conglomerates for a greater share of the burgeoning CTV advertising spend.
A New Powerhouse in CTV Advertising
The Canadian CTV advertising sector is a fiercely competitive arena, long dominated by domestic broadcast giants like Bell Media, Rogers Sports & Media, and Corus Entertainment, alongside the formidable presence of global streamers such as Netflix, Disney+, and Amazon. This new agreement catapults Media Pulse into the top tier of that competition. By combining the premium, high-engagement inventory of Paramount+ with the massive reach of Pluto TV—which offers over 200 channels and 20,000 hours of content—Media Pulse now wields one of the most compelling and scaled offerings for brands in the country.
For advertisers, the partnership promises to simplify a fragmented media buying process. They can now develop integrated campaigns across a “Mountain of Entertainment,” reaching viewers whether they are watching exclusive original series like Landman and Canada Shore on Paramount+ or browsing hit…