Pinterest reached a definitive agreement on December 11, 2025, to acquire tvScientific, a connected television advertising platform specializing in performance measurement. The transaction marks the visual discovery company’s first major expansion into television advertising, combining its 600 million monthly active users with deterministic attribution technology designed for streaming environments.
According to the announcement, tvScientific will continue operating under its existing brand following transaction completion expected in the first half of 2026. Financial terms remained undisclosed, and Pinterest stated the acquisition would not materially impact its financial results. The deal requires customary regulatory approvals before closing.
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The acquisition addresses persistent challenges facing advertisers attempting to measure television’s impact on business outcomes. tvScientific built its platform specifically for connected TV, enabling advertisers to connect streaming exposure directly to website visits, application downloads, and purchases through proprietary deterministic identification technology. The platform reaches 95 percent of ad-supported video-on-demand inventory across major streaming services.
Bill Ready, Pinterest’s chief executive officer, positioned the combination as solving fundamental measurement limitations that have prevented television from functioning as a true performance channel. “People plan and shop across multiple screens and…