Pixalate’s research shows that the Bundle ID for ‘Paramount+’ (530168168) was No. 1 on Apple TV in November 2025, while ‘Hulu’ ranked first on Roku (com.hulu.plus.roku) and LG Smart TV (com.hulu.plus). On Amazon Fire TV, ‘Fawesome’ (b076x8fkxp) took the top spot, while on Samsung Smart TV, ‘Samsung TV Plus’ (g15147002586) was No. 1
LONDON, Dec. 05, 2025 (GLOBE NEWSWIRE) — Pixalate today released the November 2025 Top 100 Most Popular Connected TV (CTV) Bundle ID Rankings for Open Programmatic CTV Advertising. The rankings cover Samsung Smart TV, Amazon Fire TV, Apple TV, Roku, and LG Smart TV.
Pixalate’s data science team analyzed 1.3 billion programmatic impressions across 900+ CTV apps in November 2025. The rankings reflect global open programmatic ad impressions after invalid traffic (IVT) removal.
Key Findings
- Roku: Top 100 Bundle IDs map to 74 distinct CTV apps, 47 developers.
- Top Sellers: MetaX (27 apps), Bright Mountain Media (17 apps), Screencore (12 apps)
- Apple TV: Top 100 Bundle IDs map to 97 distinct CTV apps, 72 developers.
- Top Sellers: Voise Tech Ltd (12 apps), Sovrn (12 apps), Amagi (9 apps)
- Amazon Fire TV: Top 100 Bundle IDs map to 87 distinct CTV apps, 51 developers.
- Top Sellers: PubMatic (16 apps), Bright Mountain Media (16 apps), Sovrn (13 apps)
- Samsung Smart TV: Top 100 Bundle IDs map to 59 distinct CTV apps, 47 developers.
- Top Sellers: BeachFront (30 apps), Sovrn (16 apps), MetaX (10 apps)
- LG Smart TV: Top 100 Bundle IDs map to 63 distinct CTV apps, 48 developers.
- Top Sellers: Sovrn (17 apps), Afront (11 apps), Amagi (9 apps)
10 Most Popular CTV Bundle IDs for Programmatic Advertising in CTV by Platform (November 2025)
| Roku |
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| Bundle ID | App Name | App Store ID | Developer Name |
| com.hulu.plus.roku | Hulu | 2285 | Hulu LLC |
| 41468 | Tubi – Free Movies & TV | 41468 | Tubi, Inc |
| 151908 | The Roku Channel (aff) | 151908 | Roku |
| 71845 | NewsON – Local News & Weather | 71845 | Syncbak Inc. |
| 74519 | Pluto TV -… |