Our Sales Leads column discusses the latest brand and media agency initiatives. View past columns in the archives here.
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Raymour & Flanigan
Furniture retailer Raymour & Flanigan has awarded its US $120 million media account to PHD USA. “From our perspective, this decision came down to which partner we believed could drive the greatest results for our business – who can be aggressive, innovative, and high-performing. PHD showed a strong ability to measure what’s happening in the market and connect media decisions directly to business results. That gives us confidence we can move faster, learn faster, and stay disciplined with our investment,” said Seth Goldberg, President, Raymour & Flanigan. “Raymour & Flanigan is at an inflection point in how we connect brand, performance, and the customer experience. We were looking for a media partner who could move at the speed of retail, bring strong local market expertise, and help us make smarter decisions through data and AI. PHD demonstrated a clear understanding of our business, our markets, and our growth ambitions, and we’re excited to partner with them as we continue to evolve our full-funnel media strategy,” noted Michele Watkins, Chief Marketing Officer, Raymour & Flanigan. -
Fuel by Franzia
From pre-race rituals to unforgettable race-day celebrations, NASCAR announced a new multiyear partnership with Fuel by Franzia, naming the brand the Official Wine-Based Ready-to-Drink (RTD) Partner of NASCAR beginning in 2026. As part of the collaboration, Fuel by Franzia, an RTD cocktail brand, will become the first-ever pit road entitlement partner for the Daytona 500 at Daytona International Speedway. The brand will own pit road, connecting fans with the action where every second — and every stop — matters. Fuel by Franzia will be highly visible through track wall signage, pit-in and pit-out signage, pit stripe signage and integration within The CW broadcast throughout 2026 Daytona Speedweeks.…