For the first time, viewers can purchase products directly from Shopify Merchant ads on the giant screen in the home simply by pressing OK on the Roku Remote.
SAN JOSE, Calif., July 11, 2023–(BUSINESS WIRE)–Today, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S., Canada, and Mexico*, announced a first-of-its-kind partnership with Shopify that provides viewers the ability to purchase products from Shopify merchants directly from their TV through Roku Action Ads.
Upon seeing an ad for a Shopify merchant, viewers can press OK on their Roku remote to learn more about the product and purchase it directly from their TV.
They can check out Roku Pay, Roku’s payments platform, and return to their streaming experience after completing the purchase.
Purchasers will receive email confirmation of their order directly from the merchant once the transaction has been processed.
In this latest integration with Roku Action Ads, Roku brings a seamless checkout experience to streamed ads on the platform.
Roku Action Ads are any advertisements on Roku streaming devices that provide a down funnel action, such as sending users a text, scanning a QR code, or purchasing.
Integrating Shopify purchases into Action Ads is the first commerce integration for independent Shopify merchants on TV streaming, creating a new advertising channel for Shopify merchants to explore. Men’s apparel brand True Classic, the game-based connected rower Ergatta, and wellness brand Olly have signed on as initial partners.
“Bringing a Shopify purchase experience to television for merchants is an industry first, and innovation opportunities like these are precisely why I came to Roku,” said Peter Hamilton, Senior Director of Ad Innovation at Roku. “Roku democratizes access to TV advertising, and now, we’re collapsing the funnel for Shopify’s merchants.
This is an excellent example of Roku’s unique platform position…