What do you do when you’re one of the world’s top Smart TV and Connected TV platforms? You double down on what people love about your system while making the whole user experience even more streamlined and personalized for each individual viewer.
While Android TV/Google TV may lead the global streaming TV platforms in overall market share, Roku is #1 in North America, with more than a third of all streaming viewers. With a combination of streaming sticks which can turn any TV into a Smart TV, Roku branded Smart TVs and partnerships with TV makers such as Hisense, Philips, and ONN, Roku has established itself as the go-to streaming platform for over 100 million TV viewers and movie lovers.
While alternative Smart TV platforms like Amazon’s Fire TV and Google TV tend to push certain streaming services or shopping services over others, Roku has earned high marks from its users for providing a more service-agnostic user experience. And the company seems to be leaning into this philosophy with significant updates to its user interface.
At an event in New York City this morning, Roku unveiled a new version of their Home Screen which promises a more dynamic, smarter experience. Featuring more relevant recommendations and faster pathways to content, the new Roku Home Screen is designed to reduce friction, maintain Roku’s signature simplicity, and help viewers find their next favorite movie or TV show with ease.
While Roku typically makes running tweaks to their user interface and home screen to improve the overall user experience, today’s update to the Home Screen is the most substantial and significant update we’ve seen to the platform in the past ten years.
Company reps told us…