The company behind your favourite streaming gadget could be about to take a much more prominent role in every part of your home. That's according to new research published by Hub Entertainment Research, which found that Roku now powers 55% of streaming devices in US households, with Amazon's Fire TV just behind at 35%.
Roku and Amazon both offer standalone set-top boxes that plug into the HDMI port and enable viewers to access thousands of streaming services, games, and apps on the big screen. The same operating system is also available preinstalled on Smart TVs – offering the same experience without the need to connect an extra device.
It's these Fire TVs and Roku-powered Smart TVs that could become the “brain” of the smart home, researchers believe. The research comes as Amazon just unveiled its first so-called Lifestyle TV that transforms into a painting when it's not in use, avoiding the unsightly black rectangle on the wall.
Jason Platt Zolov, Senior Consultant for Hub, said, “TVs are the biggest screen and are best positioned to be ‘the brain' to help coordinate things across the home. Leading TV operating systems have an opportunity to develop enhanced AI-partnerships across devices that will only make consumers happier.”
With built-in access to streaming platforms, voice assistants, and smart home controls, Smart TVs can allow you to manage lighting, security cameras, and even thermostats from one screen.
Roku is one of the most popular streaming platforms, similar to the FireOS platform that powers Fire TV Sticks. You'll find it built into many smart TVs, or you can grab a standalone streaming stick that plugs into your telly. | ROKU PRESS OFFICE
The study highlights that Artificial Intelligence (AI) features in smartphones and televisions are a major driver of interest, generating significantly more attention than AI applications in larger household appliances such as refrigerators or washing machines.