For over a century, Rolex has accompanied explorers and achievers around the world. Today, the brand is present at the most prestigious events in golf, sailing, tennis, motor sport, and at equestrian tournaments while also making a unique and lasting contribution to global arts and culture, science and exploration.
One of the key partnerships within the arts and culture space is with the world of Cinema. They both share a similar vision: creating masterpieces. For one, masterpieces of timekeeping; for the other, cinematic masterpieces. On the surface, it seems hardly comparable, watches and films being two entirely dissimilar products.
However, Rolex has been a feature of the film industry for decades.
Film is a very visual medium, and the smallest detail on screen could alter the whole meaning of a shot. When an actor chooses to wear a Rolex watch, its presence on their wrist adds information to the plot. The personal effect lends the character a possible history, past and destiny. It reveals something of the temperament, taste, values, aspirations and mindset of the person who wears it. Famous examples would be the various versions of Rolex Oyster Perpetual Submariner worn by Sean Connery and Roger Moore in Dr. No, From Russia with Love, Goldfinger, Thunderball, Live and Let Die and The Man with the Golden Gun; a gold Oyster Perpetual Submariner Date by Bill Paxton in Titanic; an Oyster Perpetual GMT-Master accessorising Marlon Brandoโs stellar performance in Apocalypse Now; and Paul Newman confidently wearing an Oyster Perpetual Datejust in The Color of Money (which was later handled by Tom Cruise).
Decade after decade, a growing cast of celebrities would wear a Rolex onscreen. As their watch of choice, the greatest actors and…