The Samsung S95H is the brand's latest premium OLED TV, and after spending some hands-on time with it, I'm impressed. This is the company's brightest OLED yet, and it's also the brightest OLED I've tested, period.
That's a big deal. For years, Mini LED TVs have held a clear advantage over OLEDs in sheer brightness. OLEDs have remained the go-to option for pixel-level contrast and perfect black levels, but Mini LED models have been better equipped to deliver the kind of punchy picture that stands out in rooms with a lot of light. The S95H closes that gap more than any OLED I've seen so far.
The S95H also boasts a few cool design flourishes that help it stand out as a living-room centerpiece. It's expensive, but it feels every bit like a flagship display, with a metal frame-like bezel, access to Samsung's Art Store, and the latest version of the company's love-it-or-hate-it glare-free screen.
To be clear, these are first impressions based on initial testing at Samsung's New Jersey facility. I plan to update this story with more in-depth impressions after extended use in the near future. But based on what I've seen so far, the S95H is easily one of the best Samsung TVs available and a serious contender for the top high-end TV of the year.