We all know the advantages of a well-written article and the traffic it can generate.
We always use articles to drive traffic to our services and offers.
Could we use the same to send traffic to our TV Channel?
Of course, we can!
So …
How to Write an Article to be SEO-Friendly?
What does an SEO-friendly article look like these days?
Ask 100 people, and you will probably get 100 different answers. The problem is that many SEO “Gurus” are still stuck in the past when it comes to the best strategies for ranking articles to the top of Google, and this results in a lot of low-quality content and wasted time.
The best way to make an article SEO-friendly is quite simple, so read on and let's dive into what you need to know.
Provide Value
To understand how to write the best SEO-friendly article, it pays to get inside the mindset of Google a little. What is Google trying to achieve?
The answer is simple: it wants to serve its users by linking them to the very highest quality and most relevant content that it can find.
Thus, any signals you can send to Google to show that your content is high quality and relevant will ultimately boost your SEO. The question is just how you go about doing that.
One example is to include outward bound links to other valuable resources relevant to your site's content. It will show Google that you're interested in providing your readers as much information as possible, aligning you with high-quality sites, and providing references to back up your claims (suggesting accuracy).
But this shouldn't mean that every article needs at least two outward-bound links. Doing so could create a predictable pattern on your site that will look like manipulation. Link out when it is relevant and valuable, and don't be cynical about it.
For this reason, Google also likes to see long content – of around 800 words+. While reports vary, it has become an industry standard and generally accepted that the ideal content length for SEO is approximately 1,800 words – this will improve your chances of being featured as News.
Keywords
It's painful to see, but some SEO companies still think that a good SEO article has the exact keywords repeated endlessly, to the detriment of the reading experience. It is one of the fastest ways to flag your content as spam, if not by Google, then by the human readers on your site.
Instead, it would be best if you always used keywords very sparingly. A density of around 1-2% is recommended but only when appropriate and when it naturally fits with the content. One reason to write longer-form content is that longer posts will have more space for repetitive keyword use.
It's also important to recognize that synonyms and related terms are just as important, if not more so. Try to write around the subject and let related terms enter your content naturally. It is something you can expect to play a more prominent and more significant role in the future.
Readability
Finally, space out your content and use lots of headings. Use large fonts and a narrative, user-friendly structure. It will help keep people on your pages for longer, which is one of the other things that Google looks for when ranking content.
Don't forget to link to your TV Channel Store URL …
Have fun and see you … next time